This is a free Intelligent Selling module – dive in!
Demonstration is the most emotionally engaging part of a sale and your sales approach should be planned and staged so that the customer is emotionally engaged.
A well-managed and interactive demonstration will give you feedback and comments from the customer that will inform you of every aspect of where the home and development meets their needs and expectations. It is also a key stage in building in maximum commitment generating opportunities.
An effective and persuasive demonstration needs to be planned; the homes on your site need to be demonstrated in benefit terms; benefits that are relevant to that specific customer.
This lesson is one in a series of quick bites to Intelligent Selling. Ellare is here to give you principles and practical suggestions to help you to be the best new home sales professional you possibly can. All our resources are available to you when you join ellare.co.uk.